Consumer Product companies frequently face information challenges. Large data volumes is often stored in disparate systems, leaving business decision makers frustrated by the lack of reliable, meaningful, up-to-date information.
So a reliable platform is essential to creating value-added information assets – assets that help to drive profitability, control costs, better manage supply chains, optimise inventories, manage client relationships, monitor brand image, understand buyer behaviours, track sales trends, assess campaign outcomes, plan and manage financial performance.
IBM’s Information Management and Business Analytics technologies provide an exceptional opportunity for Consumer Product companies to create and utilise information assets most effectively.
Solutions must empower information consumers by enabling them to:
- bring together data from different operational systems into a trusted source of up-to-date, actionable information across the organisation - sales, marketing, supply, HR, IT and finance.
- create dashboards that monitor of key metrics across sales, inventory, profitability and promotions
- analyse performance by brand, product, market and channel
- forecast demand along with supply chain and/or production plans, and test alternative cost scenarios
- optimise inventory levels, by minimising out-of-stock events while minimising inventory costs
- managing supplier relationships and monitor supplier performance
- manage the workforce
- monitor costs, develop business plans and execute profitable growth strategies
- replace cumbersome, error-prone spreadsheets with integrated, distributed, business planning and financial planning solutions
- distribute consolidated and unit level reporting of actuals, budget, forecasts and variances