Transport and travel companies face many information challenges. Data is often stored in disparate systems, leaving business decision makers frustrated by the lack of reliable, meaningful, up-to-date information.
The information needs are also widely varied, as various managers seek to gain customer insight, build more efficient operations, control costs, manage the workforce, meet regulatory requirements, improve service levels, minimise waste, interpret trends or exceptions and gain visibility into key drivers of revenue and profitability performance.
IBM’s Information Management and Business Analytics technologies provide an exceptional opportunity to transportation and travel companies to create and utilize information assets in cost effective ways.
Such a platform can empower business decision makers to:
- Consolidate data across the organization to provide complete and consistent information for actionable analysis.
- Monitor performance and adjust day-to-day operations to meet or exceed targets, and respond quickly to market changes or when performance is off-track.
- Gain insight into cause-and-effect relationships to understand the impact of decisions up and down the line.
- Perform budgeting, consolidation (multi-company and/or multi-currency, if required), financial reporting and use detailed analysis of spending, revenue trends, seasonal factors, special events, and other business drivers to forecast and plan for the future.
- Analyse customer data to improve product offerings, optimize routes, offer loyalty programs and enhance customer service.
- Analyse sales to identify the best performing sales people and sales campaigns.
- Manage excess capacity, inventories, backhaul opportunities and cut wastage
- Distribute reports, analysis and other information through a centralized portal or extranet.